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Business Etiquette 101:Shows & Special Events
By Lillian Walker of Exit Beach Cities Realty
The life blood of any business is marketing, promotion and advertising. A business with consistently new prospects and leads is a healthy one which will prosper and grow.
It is necessary to be aware of some basic business etiquette in order to be successful.
I recently participated as an exhibitor at The Anaheim Home & Garden Show this weekend. It was a very busy weekend and although I intended to stop by each booth to see each exhibitor it was simply to busy to do so. I did hear from some exhibitors their annoyance at being prospected by out side show promoters and other's who tried to sell them.
I was talking to one of the staff of the show producers and she mentioned how there were businesses who had not paid to be in the show, yet they left their marketing materials and business cards everywhere. She said this behavior is strictly prohibited and she was turning them over to the city to be fined.
Rule 101
1.Be respectful of the business community at paid events like trade shows, conventions, Home & Garden Shows,networking events etc. The exhibitors/businesses pay a lot of money (thousands some as high as $30,000) to participate and it is not appropriate for you to litter the facilities with your business cards,flyers and post cards.
2.Whether you are a business owner or sales person working at a special event keep in mind the sales people working the booth's first priority is getting the public who is attending as a new lead. Be considerate and sensitive if you see prospects walking by their booth and get out of the way so they can capture this lead. If you are so wrapped up in conversation with them that you consume all their attention you can frustrate them. Remember get their business card, you can always contact them later to elaborate on what it is that you have to offer them.
If you are working the event, remember to not get so wrapped up in conversation with your co-workers keeping them from engaging with the public.
3.Remember you can only make a first impression once.
4.The first impression you make is the most valuable one and set's the tone and foundation of your personal brand.
5.When you write e mails, never type the entire text in bold letters. This can be interpreted as you yelling and can be offensive.
6.Remember that etiquette is about you being comfortable in an environment and making those around you comfortable. If management,a business owner or security call your attention to some aspect of what you are doing. Graciously thank them for making you aware of whatever offense they think you have committed and apologize.
It is one thing to be persistent and agressive at prospecting and networking. It is another to be rude and carry the attitude you are entitled to do whatever you want because this is a free country.
We do live in the land of the free but that does not mean you can prance into anyone's house whenever you feel like it. Just the same at these paid events there are business owners who own the event, have paid for the right to the facility just like a renter pays for the right of possession and use of a home. Follow their rules and you will do well.
7.Remember what you learned in Kindergarten the Golden Rule:treat others the way you want to be treated.
Lillian Walker is the Broker® of Record and co-franchise owner of EXIT Beach Cities Realty. She was born in Los Angeles, California. She graduated from The University of Southern California in 1987 receiving her Bachelors of Science degree in Public Administration, and an Entrepreneur Certificate through the School of Business. Upon graduating from USC her career began with a national mortgage bank, followed by a brief term at a savings and loan bank where she would teach and train loan officers. Lillian has been in the Lending and Real Estate industry for over 20 years. In 1989 she founded 1st Pacific Mortgage Inc. and since then she has been featured on the Orange County News Channel as well as in several print publications as a leading industry expert. She also currently serves as a mentor for the USC School of Policy, Planning and Development and is a Buffini & Company Certified Mentor. In 2006 she opened the first Exit Reatly Franchise:Exit Beach Cities Realty with her partner Byron T. Rodriguez. Lillian’s interests include writing, interviewing business leaders,music, reading, golf, traveling with her husband and children, and volunteering her time at various local community and charitable organizations.
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Thank you for sharing this good advise on Business Etiquette, Lillian.
Your kindergarden rule is broken all around us, every where you look. People are too concerned with "ME". to pay attention to others!!! Scrap the cell phone use in public places, shopping malls,schools,town halls,stores,etc.
Best wishes.
Frederick
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